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Active Theory
Active Theory

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Nov 3, 2022

MVP Spotlight — Matt Murkidjanian

In a new series, we speak with different team members who have been voted MVP to learn more about their experiences working at Active Theory. We recently connected with Matt Murkidjanian to ask ten questions about life as a Senior Producer. Matt has recently been named MVP by the team…

3 min read

MVP Spotlight — Matt Murkidjanian
MVP Spotlight — Matt Murkidjanian

3 min read


Published in Active Theory Case Studies

·Nov 30, 2021

Introducing Dreamwave Microverses

In early 2020 we launched Dreamwave, a platform created by the Active Theory team that facilitates virtual events, festivals and online gatherings. Since then, these Dreamwave experiences have been attended by over a million people, with brands including Hulu, Cardano, Sundance Film Festival, Porter Robinson and Hubspot all partnering to…

Metaverse

3 min read

Introducing Dreamwave Microverses
Introducing Dreamwave Microverses
Metaverse

3 min read


Published in Active Theory Case Studies

·Nov 3, 2021

Prometheus

Prometheus Fuels came to us with their vision of a zero net carbon world — one in which we’ve eliminated our fossil fuel dependency and where the public is as excited about new technologies as they were back in the golden age of science fiction. …

Webgl

7 min read

Prometheus
Prometheus
Webgl

7 min read


Published in Active Theory Case Studies

·Oct 13, 2021

The Harmonic State

The Harmonic State is an interactive web experience that translates the breadth of IBM Watson’s capabilities into a fun and engaging game, educating users on Watson’s key business benefits. This IBM activation was initially concepted and introduced to us by GPJ. …

Webgl

9 min read

The Harmonic State
The Harmonic State
Webgl

9 min read


Published in Active Theory Case Studies

·Jul 6, 2021

Secret Sky 2021

After a long anticipated build up following the success of Porter Robinson’s Secret Sky 2020, on April 24 we went live with Secret Sky 2021. …

Webgl

9 min read

Secret Sky 2021
Secret Sky 2021
Webgl

9 min read


Published in Active Theory Case Studies

·Jun 23, 2021

The Field

At Active Theory, we love building web experiences that tell an engaging and interesting story. In early 2021, we were contacted by The Wall Street Journal Custom Events team about creating an immersive and social activation for their upcoming Future of Everything Festival. The Future of Everything…

Webgl

10 min read

The Field
The Field
Webgl

10 min read


Apr 21, 2021

Look At The Sky

Having already created a music festival and interactive listening experiences with Porter Robinson, for his latest track, “Look at the Sky”, we wanted to make the launch experience special with a WebXR experience. Similar to the scenes of Nurture, in Look At The Sky users are placed into an…

Porter Robinson

4 min read

Look At The Sky
Look At The Sky
Porter Robinson

4 min read


Published in Active Theory Case Studies

·Mar 15, 2021

Sundance: New Frontier

The Sundance Film Festival team approached us last fall with the opportunity to collaborate on their upcoming New Frontier experience. Launched in 2007, New Frontier is their annual program that fosters independent artists and creative technologists in exploring new media, immersive design, transmedia activism and more. We…

Dreamwave

11 min read

Sundance: New Frontier
Sundance: New Frontier
Dreamwave

11 min read


Published in Active Theory Case Studies

·Feb 11, 2021

Huluween: The Screamlands

Step right up. Come on down. Don’t just shout, it’s time to scream. Travelers beware, you’re in for a scare. Get ready to scream, it’s HULUWEEN. After working with Hulu on PrideFest, we were introduced to their new campaign — Huluween! As one of Hulu’s largest brand tentpole campaigns…

Webgl

8 min read

Huluween : The Screamlands
Huluween : The Screamlands
Webgl

8 min read


Published in Active Theory Case Studies

·Dec 15, 2020

Adidas: CHILE20

In a year of global cultural changes, launching an apparel range in a meaningful and engaging way was the challenge brought to us by adidas earlier this year. For the Originals team looking after Foot Locker, it wasn’t going to be enough simply snapping some sleek product pictures. To…

Webgl

12 min read

Adidas: CHILE20
Adidas: CHILE20
Webgl

12 min read

Active Theory

Active Theory

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