In early 2020 we launched Dreamwave, a platform created by the Active Theory team that facilitates virtual events, festivals and online gatherings. Since then, these Dreamwave experiences have been attended by over a million people, with brands including Hulu, Cardano, Sundance Film Festival, Porter Robinson and Hubspot all partnering to…

Prometheus Fuels came to us with their vision of a zero net carbon world — one in which we’ve eliminated our fossil fuel dependency and where the public is as excited about new technologies as they were back in the golden age of science fiction. Given this retrofuture direction…

The Harmonic State is an interactive web experience that translates the breadth of IBM Watson’s capabilities into a fun and engaging game, educating users on Watson’s key business benefits. This IBM activation was initially concepted and introduced to us by GPJ. …

After a long anticipated build up following the success of Porter Robinson’s Secret Sky 2020, on April 24 we went live with Secret Sky 2021. …

At Active Theory, we love building web experiences that tell an engaging and interesting story. In early 2021, we were contacted by The Wall Street Journal Custom Events team about creating an immersive and social activation for their upcoming Future of Everything Festival. The Future of Everything…

Having already created a music festival and interactive listening experiences with Porter Robinson, for his latest track, “Look at the Sky”, we wanted to make the launch experience special with a WebXR experience. Similar to the scenes of Nurture, in Look At The Sky users are placed into an…

The Sundance Film Festival team approached us last fall with the opportunity to collaborate on their upcoming New Frontier experience. Launched in 2007, New Frontier is their annual program that fosters independent artists and creative technologists in exploring new media, immersive design, transmedia activism and more. We…

Step right up. Come on down. Don’t just shout, it’s time to scream. Travelers beware, you’re in for a scare. Get ready to scream, it’s HULUWEEN. After working with Hulu on PrideFest, we were introduced to their new campaign — Huluween! As one of Hulu’s largest brand tentpole campaigns…

In a year of global cultural changes, launching an apparel range in a meaningful and engaging way was the challenge brought to us by adidas earlier this year. For the Originals team looking after Foot Locker, it wasn’t going to be enough simply snapping some sleek product pictures. To…