The Harmonic State is an interactive web experience that translates the breadth of IBM Watson’s capabilities into a fun and engaging game, educating users on Watson’s key business benefits. This IBM activation was initially concepted and introduced to us by GPJ. …


Recap Video

After a long anticipated build up following the success of Porter Robinson’s Secret Sky 2020, on April 24 we went live with Secret Sky 2021. …


Case Study Video

At Active Theory, we love building web experiences that tell an engaging and interesting story. In early 2021, we were contacted by The Wall Street Journal Custom Events team about creating an immersive and social activation for their upcoming Future of Everything Festival.

The Future of Everything…


Having already created a music festival and interactive listening experiences with Porter Robinson, for his latest track, “Look at the Sky”, we wanted to make the launch experience special with a WebXR experience.

Look At The Sky launched with an interactive, multiplayer listening experience.

Similar to the scenes of Nurture, in Look At The Sky users are placed into an…


Case Study Video

The Sundance Film Festival team approached us last fall with the opportunity to collaborate on their upcoming New Frontier experience. Launched in 2007, New Frontier is their annual program that fosters independent artists and creative technologists in exploring new media, immersive design, transmedia activism and more.

We…


Step right up. Come on down. Don’t just shout, it’s time to scream. Travelers beware, you’re in for a scare. Get ready to scream, it’s HULUWEEN.

After working with Hulu on PrideFest, we were introduced to their new campaign — Huluween! As one of Hulu’s largest brand tentpole campaigns…


In a year of global cultural changes, launching an apparel range in a meaningful and engaging way was the challenge brought to us by adidas earlier this year.

For the Originals team looking after Foot Locker, it wasn’t going to be enough simply snapping some sleek product pictures. To…


The Deliciously Dark Escape is an exciting, gummy-filled, neon adventure that lets you worm your way through five levels. Encounter foes and unearth superpowers along the way before you eventually…get eaten!

Working alongside Geometry and Ferrara (the makers of Trolli) we were tasked with creating a web experience that…


Million Piece Mission: A 1.2 million piece multiplayer puzzle using a gigapixel photo of the National Museum of the United Stated Air Force.

During the current COVID era, brands are faced with an immensely competitive landscape when it comes to connecting with consumers through digital media. For the Million Piece…


Adventure Time: Distant Lands — BMO

Having worked with fan-centric franchises like Rick and Morty and Harry Potter in the past, we had some learnings coming into our work with Cartoon Network and Adventure Time. …

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